Counterfeiters are getting better and better at tricking consumers on popular online marketplaces, which means now more than ever brands must take matters into their own hands. Counterfeiters aren’t only stealing from a company’s bottom line when they use their name, trademark, or product for fake ads and listings, they are also harming the relationship […]
Online Brand Protection Strategies
Every day, countless brands and businesses are suffering from counterfeit ads and listings without knowing. And while it may seem like a harmless issue on the surface, it can ruin a businesses’ reputation, create a huge loss of sales, break the trust between them and their partners, as well as cause an unnecessary headache. So, […]
Artificial Intelligence and Counterfeit Goods: Hi-Tech Battles Hi-Theft
When you see a Louis Vuitton bag being sold outside a bodega, do you think, “Hey, here’s an opportunity for a great deal!” Probably not. But enough people buy high-end luxury item rip-offs to make it a half-trillion dollar industry in the US alone. Whether end-buyers know they’re being scammed or not is a small […]
Merch by Amazon -> Merch Collab
When Amazon launched the Amazon Merch program back in 2015, the world of print on demand knew it would be a game changer. But POD companies weren’t the only ones left a little nervous at the notion of Amazon’s entry into apparel creation. Big brands and designers were also feeling the heat. So there was […]
World Cup Counterfeiting – How Feds Fight Sellers of Fake Sports Apparel
Counterfeiters and black market sellers are working overtime to supply fans of the World Cup Soccer Championship with knock-off jerseys and other memorabilia. Unfortunately for them, U.S. Customs and Border Control are working just as hard or harder to stop the flow of these illegal items from entering the country. World Cup Counterfeiters Get Busted […]
